Old Spice commercials are done in a quite original way. In this case the idea is quite clear – we see an obese guy who turns into a hunk – just use Old Spice. Plus the beautiful views and the motor. The entire message is fairly simple. Buy Old Spice – you’ll smell like a true man, you will feel like a true man. Anyway, this commercial is well done. It’s quite funny, intriguing and this is what it is all about – to grab your attention.